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Free cpe webinars
Narrowing Into Your Niche

NARROWING INTO YOUR NICHE

Cost Free
Presentation Length 1.0 hour

Recorded DateAugust 26, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

While small businesses can use a general accountant, there is so much more value to be found in a specialized accountant—one who works in a specific niche or niches.

Specialized accountants learn the systems, processes, and languages of certain fields of business and therefore have more wisdom and expertise with which to advise businesses in that particular niche. Choosing a niche, however, can be the difficult part. Deciding on a niche, your purpose, and your reasoning for choosing that niche can be overwhelming.

In this webinar, we will uncover four different strategies you can use to narrow into a niche, show you how to optimize your marketing with regards to that niche, and outline different considerations to hone in on when becoming a specialized accountant.
 
Learning Objectives:


  • List key strategies for narrowing into a niche

  • Determine where to start when it comes to marketing to your niche

  • Identify specific needs or KPIs for your niche 

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Katey Maddux

Millennial Accounting
Founder and CEO
[email protected]
(248) 318-5892

Millennial accounting logo

Meet Katey. She’s a paddle boarder, music lover, Zumba instructor, and travel enthusiast who’s been to 45 countries. She graduated from Baylor University in Waco, Texas, and began a career in the fashion industry. But after coming down with Dengue fever during a 2016 trip to Vietnam, she decided to focus her efforts on the accounting profession. And so Millennial Accounting was born. Katey loves training, encouraging, creating processes, and introducing her clientele to new apps and technology. Millennial Accounting primarily serves two niches (real estate/property management and e-commerce) and is on a mission to serve, inspire, educate, and problem-solve. Katey currently resides in Miami, Florida. We are so grateful to have this traveling, dancing, fashion-loving accounting professional in our CPA Academy family!

About Our Sponsor

Abacusnext2
As the largest Technology-as-a-Service (TaaS) provider for the professional services sector, AbacusNext helps legal and accounting professionals achieve ultimate success and peace of mind through the delivery of a complete suite of compliance-ready technology solutions designed to support a secure and cloud-enabled practice at a cost they can afford. Our portfolio of turnkey solutions include hardware, software and infrastructure on a pay as you go model; Practice Management, Client Resource Management (CRM), Payment Processing, Email, Desktop as a Service (DaaS) and Managed IT. To sign up or learn more visit AbacusNext.com.