Jeff's sales career started when he was seven, selling baseball cards and girl scout cookies for his sister. Jeff understood that he could quickly get people excited by dealing with emotions (as well as with facts and details), in addition to dealing with the analytical part of the brain. This revelation had Jeff searching out the “process” or “analytical” side of selling. So, he became an Accountant to balance his personal development. That helped Jeff blend emotional and analytical approaches and demonstrate that the best process uses an exciting approach.

It became evident to Jeff that there is incredible synergy when you combine the power of emotions with the power of process, having worked for Wolters Kluwer – CCH Incorporated for over 20 years selling software primarily to CPA firms. So by teaming up with Paul Webb Training, they created the perfect platform: combining over 30 years’ study of the best sales techniques alongside the analytical processes of NLP, giving them the competitive synergy to succeed!