This 60 minute webinar will cover the importance of content marketing, social media marketing, and reputation management for accounting firms. When done properly, this integrated process will pull prospects to your website and generate inquiries.                  

This session will teach you what content marketing entails and how to do-it-yourself.  If at the end of the session, you elect to outsource this, that is an option as well.  Typically, content marketing requires more elbow grease than most accounting firms are willing to give.

This webinar will assume that your goal is to acquire small business clients, not tons of 1040s.          

Learning Objectives:

• What is content marketing and how should I approach this systematically


• Given my time constraints, where should I focus my efforts


• What benefits should I expect from content marketing and reputation management