This Webinar will present a model and practical questions that partners in every size firm can ask themselves. It explores 5 key areas: Markets, Clients, People, Financial and Underpinning Beliefs.

Today competition is fierce across all segments of the market and with increased regulatory scrutiny also impacting firms’ actions, only the sheer scale of some firms protects them from some of the buffeting faced by other firms. Now, we are seeing competition driving some firms out of business and an ever-increasing number of firms merging in the belief that with size comes safety. But, it does not. No firm is immune from the ravages of competition.

Safety only comes from clarity around which services into which industry sectors, to which clients and, critically, delivered by whom. With all of those decisions being relative to competitors. No firm competes in a vacuum and if firms are going to win in today’s markets, decisions about how and when to compete necessitate a strategy based on not just their own but their competitors’ actions.

To survive, firms must move to the next level.

Taking your firm to the next level means analyzing every aspect of the firm’s operations and improving the way they are carried out. Nothing is sacrosanct.

Ensuring all of the firm’s internal operations and processes are aligned with what the firm needs to do to be successful in its markets becomes one of the key drivers. As does, an absolute commitment to being the best. The next level brings with it a refusal to accept the status quo and a belief that the firm can always do better.

And, doing better is always relative. The next level means always trying to do better than your competitors. To ensure you’re the firm, which targets the right industries and clients, that recruits the people who will make a discernible difference to the firm and its clients, and that develops them faster and more effectively than other firms.